RED Scarlet “Changing” …

No, I don’t even want to say the words, “RED Scarlet has been canceled“, but, in a note on the RED user boards, Jim Jannard, president of the company, posted a cryptic note: “We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision.” The RED Scarlet page on the site has been replaced by the image to the left, “In the process of change.”

Speculation says the recent announcements about the Canon 5D Mark II and Nikon D90 and their respective ability to shoot HD video has put the fear of God into RED. I don’t understand why (apart from the price point and interchangeable lens option); even with the specs slightly crippled as they were, I was more than happy to stand in line for the promise of 3K for $3K.

So what’s going to change? The lens option? The price? Are they still going to make the dream camera for independents, or, as other talk last week hinted at, are they looking to enter the DSLR market instead, with a still camera that just happens to shoot high quality video as well? I dunno. I have a gut feeling that the dream of the RED Scarlet is dead.

Stay tuned for updates. Maybe I’ll just build my own damn camera.

Related posts:

  1. RED is the New Scarlet [updated]
    (via SlashGear) A little ahead of the official announcement, news has leaked-out that the new direction of RED's Scarlet camera,...
  2. A Replacement for RED’s Scarlet?
    (via Gizmodo) Okay, so the idea of shooting a feature film (or reasonably-lengthed short) with a still camera was really...
  3. RED Scarlet Announcement Nov. 13
    Mark your calendars, the RED Scarlet (and it's 5K big brother, Epic) is not quite dead yet apparently, according to...







2 responses so far, want to say something?

  1. fat loss for idiots says:

    Hmm… it seems that you have a talent in writing, great blog. Add to my feed reader!

  2. Zombie Spirit » Blog Archive » A Replacement for RED’s Scarlet? says:

    [...] short) with a still camera was really rubbing me the wrong way, but with the recent death of the RED Scarlet, what very cheap option does a guy like me have? Enter Redrock’s “Cinemizing” [...]

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